Let’s talk
About Rod

Art meets strategy.

I’m Rod Pancine, a Brazilian-Canadian creative in Maple Ridge, BC. I love bringing ideas to life, leading teams and crafting meaningful solutions, always chasing the moment where creativity and flow meet.

Rod Pancine, triple-exposure portrait in red, white and cyan
How I work

Creativity and flow, on purpose.

Marketer, designer, content creator, speaker and product designer. Different hats, one way of working.

01

Art meets strategy

I use my artistic side and strategic thinking to build web experiences and meaningful brands. Design isn’t just about business. It’s a tool for living with intention.

02

Pixels & poetry

UX, websites and brands that shine. Music never left: 50+ songs released, artists and podcasts produced, and a home studio running since 2008.

03

Creative mission

Away from the screen I’m with my family or hiking with friends. A multidisciplinary artist and podcaster, always exploring new ways to create and connect.

2010

building for the web since

50+

original songs released

22

projects in the portfolio

12

ventures, podcasts and bands

Journey

Every step added a skill.

From music production in Brazil to leading UX in Vancouver. Here’s what each chapter taught me.

2026 – Now

Designer x Developer

Search & Social Inc. · Contract · Vancouver, remote

Working across design and development to build high-performing, user-focused digital experiences, in close collaboration with strategy, SEO and performance teams.

Web design Web development SEO collaboration Performance

2025

Scrum & Agile certifications

LinkedIn Learning · October 2025

Scrum: The Basics and Agile Software Development, to run projects in short, focused cycles.

Scrum Agile software development

2018 – Now

Branding and UX/UI Design

I Love To Do Websites · Self-employed · Maple Ridge, BC

End-to-end website projects for small businesses and professionals, combining design strategy, technical development and client education.

Web design Web development Branding Client education

2018

Certified UX Designer

BrainStation · March – June 2018

Hands-on training in interviewing users, developing personas and defining problems before designing the solution.

User research Sketching & wireframing Information architecture Prototyping

2018

WordPress Developer

Techtone · Contract · Greater Vancouver

Delivered client websites end to end, from scoping and development to ongoing support, combining technical expertise with client-facing work.

WordPress Web solutions Client support

2010 – 2026

Lead UX/UI Designer

KIAI Agency · 15 years · Greater Vancouver, hybrid

Led the design and delivery of user-centred digital experiences for clinics, therapists and wellness professionals, overseeing the full design process from research and personas onward.

User experience (UX) Project management User research Personas

2014

Selected for “24 Hours of Happiness”

Pharrell Williams with the UN Foundation · March 2014

One of my productions was selected for the global “Happy” Day project, created by Pharrell Williams in partnership with the UN Foundation.

Video production Storytelling

2012 – 2014

Executive Producer

Papaia Production · Self-employed · Campinas, Brazil

Led marketing and creative initiatives for artists, companies and non-profit organizations, combining project management, digital strategy and production.

Production management Project management Digital strategy Event planning

2008 – 2009

MBA, Executive Management

ESAMC · Brazil

Marketing, finance, operations and people management, with a focus on business strategy, entrepreneurship and business planning.

Marketing Business strategy People management Entrepreneurship

1996

Music & visual arts

Where it all started

Songs, artwork and, since 2008, a home studio. The creative practice behind everything that came after.

Music production Visual arts
Skills & credentials

84 skills, five I lead with.

Designing pathways with care: the toolkit, the training and the causes behind the work.

Top skills

Multidisciplinary design Project management Event planning Prototyping Content creation

Education & certifications

Certified UX Designer
BrainStation, 2018

MBA, Executive Management
ESAMC, 2008 – 2009

Scrum: The Basics · Agile Software Development
LinkedIn, 2025

Languages

English
Native or bilingual

Portuguese
Native or bilingual

Causes I care about

Arts and culture
Environment
Social services

Courses in event planning (2009) and executive production (2012).

Recommendation · LinkedIn

“Rod’s creativity never ceases to amaze me. He’s helped us out in an array of projects over the years, primarily around web design and UX. Rod is a great listener and a hard working professional, and I highly recommend him for creative and web projects.”

Omer Segoly · Business Resilience · client, March 2024

What I’m building now

Launch Maple Ridge.

Everything above comes together in one local project: Launch Maple Ridge, a community-powered initiative to help local entrepreneurs bring promising ideas to life. Applications and voting are coming soon.