For BusinessCanadian small businesses
& service providers
& service providers
Get found.
Get clients.
More leads. More trust. More clients.
- Landing pages
- Lead forms
- Local SEO
- Reviews
- CRM & automation
Services
Everything a launch needs, in one place.
No juggling a designer, a developer and a marketer. One plan, one point of contact, one consistent voice.
Branding
Name, logo, colours and voice that make you recognizable.
Identity · Messaging · Style guide
Websites
Custom WordPress sites that are fast, clear and easy to update.
Design · Development · SEO basics
Funnels
Landing pages, forms and email flows that turn visits into clients.
Landing pages · CRM · Automation
Content
Photo, video and social content that keeps your story moving.
Video · Social · Copywriting
Product & UX
Research, journeys and interfaces for apps and member platforms.
UX research · Journey maps · Prototypes
Talks & workshops
Practical sessions on branding and online visibility for local groups.
Workshops · Talks · Mentoring
Your website should do more than look good.
I design websites that turn visitors into real opportunities, for local businesses and for artists.
Get found.
For ArtistsMusicians · bands · performers
creatives
creatives
Get booked.
Get heard.
More gigs. More fans. More opportunities.
- Electronic press kit
- Booking funnels
- Event calendar
- Music & video
- Mailing list
Your business has evolved. Has your website kept up?
Custom websites designed to build trust, attract qualified leads and turn more visitors into clients.
- Strategic landing pages
- Lead generation forms
- Service pages built to convert
- Customer reviews & testimonials
- Local SEO foundations
- Analytics & conversion tracking
- CMS-powered content
- CRM & email automation
Your talent deserves a bigger stage.
Websites that help you get booked, connect with fans, showcase your work and turn creative opportunities into real connections.
- Electronic press kits (EPK)
- Booking inquiry funnels
- Events & performance calendars
- Music, video & media showcases
- Testimonials & press mentions
- CMS-powered discography & events
- Mailing list integration
- Booking & management contacts
The problem
A beautiful website means nothing if it doesn’t work for you.
Plenty of businesses and artists have a website that looked fine the day it launched. Since then you’ve grown, and the site hasn’t.
It doesn’t say what makes you different, it doesn’t earn trust in the first ten seconds, and it rarely turns a visit into an inquiry or a booking.
- Visitors leave before they understand what you do.
- Leads and bookings arrive everywhere except through your site.
- Changing a date or a price means emailing someone and waiting.
Great websites connect beautiful design with real business goals.
Who this is for
The people I design for.
“I’m great at the work. I just need the right people to call.”
Daniel
For Business · a typical client
- Age:
- 46
- Location:
- Maple Ridge, BC
- Business:
- Plumbing & heating
- Team:
- 6 people
Who they are
Runs a plumbing and heating company with two vans and a small office. Most work comes from referrals, and he writes quotes himself in the evenings.
Goals
More high-value jobs, showing up in local search for Maple Ridge and Pitt Meadows, and less dependence on word of mouth in slow months.
Frustrations
A dated site that breaks on phones. Leads arrive by text, email and Facebook with no system, and he can’t tell which marketing works.
What the website has to do
A homeowner searches “heating repair Maple Ridge” on a Sunday, finds reviews, a clear service area and a short quote form. On Monday the job details are ready to schedule.
Example user journey
A homeowner with a broken furnace- 1Prospect
Searches “heating repair Maple Ridge” and finds Daniel on Google and Maps.
Local SEO · Google Business Profile - 2Engage
Lands on a service page that names the problem and shows the service area.
Service pages · Clear calls to action - 3Trust
Reads reviews and sees photos of real jobs nearby.
Reviews · Project photos - 4Convert
Sends a short quote request with photos, and gets an instant confirmation.
Quote form · CRM & automation
“I want my music to open doors, not fill my inbox with questions.”
Mei
For Artists · a typical client
- Age:
- 32
- Location:
- New Westminster, BC
- Work:
- Singer-songwriter
- Income:
- Gigs + teaching
Who they are
Leads a four-piece folk band that plays weddings, festivals and small venues around Metro Vancouver, and teaches voice two days a week.
Goals
Book more festival and private-event gigs, grow her mailing list before the next album, and look credible to bookers in ten seconds.
Frustrations
A free template she can barely update. Bookers ask for the same details over and over, and fans hear about shows after they happen.
What the website has to do
A festival booker hears her at a showcase and looks her up that night. They watch a live clip, download the press kit and send a booking inquiry with the date and budget filled in.
Example user journey
A festival booker- 1Discover
Hears Mei at a showcase and searches her name that night.
Artist SEO · Social links - 2Engage
Watches a live clip and plays the latest single.
Video · Music player - 3Trust
Downloads the press kit and sees past venues and press.
EPK · Press mentions - 4Book
Sends a booking inquiry with date, budget and set length filled in.
Booking form · Calendar
Illustrative profiles to explain who each path is for. Not real clients.
The solution
Meet the I LOVE IT Website System.
Five parts designed together, so every page has a job and every visitor has a next step.
-
We start with who you’re trying to reach and what you need them to do. Discovery, positioning and user journeys shape every decision that follows.
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A design made for you, never a template with your logo dropped in. Responsive on every screen, with content organized so people find what they came for.
-
Clear calls to action, inquiry and booking forms, and paths that lead from first visit to first conversation without friction.
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Reviews, press and case studies placed where a visitor is deciding, so your reputation does the convincing.
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A CMS you can update yourself, plus the integrations, automation and analytics that keep the site working while you get on with your work.
Selected work
Made with purpose. Built to perform.
Hastings Veterinary Hospital
- Client
- Hastings Veterinary Hospital, Burnaby, BC
- Scope
- Branding, SEO & Website
The client went from virtually no online presence to achieving over 18,000 organic page views per month by 2023.
Read the case study →
Hopewoods Psychotherapy
- Client
- Hopewoods Psychotherapy, Toronto
- Scope
- Bilingual website (English / 中文), CRM, brand refresh, email & blog
Hopewoods is now recognized not only as a trusted counselling centre but also as a key training institution, with more therapists and students joining their programs.
Read the case study →
Savera Counselling
- Client
- Savera Counselling
- Scope
- Website Design & Development
The final website offers a clear navigation, ecommerce store, accessible booking features, and a design that balances professionalism with warmth.
Read the case study →
Sara Ward
- Client
- Sara Ward
- Scope
- Client Journey Mapping, Funnels, Branding & Website Development
The client received a refreshed brand and website, along with practical tools to engage her audience and grow her practice with confidence.
Read the case study →
Strawberries & Sunshine
- Client
- Strawberries & Sunshine, Port Coquitlam, BC
- Scope
- Website Design & Development for Wellness Collective
The client received a dynamic online platform that communicates their holistic values, streamlines booking, and enhances their professional image.
Read the case study →
Rock Paper Texas
- Client
- Rock Paper Texas, Vancouver
- Scope
- Graphic & Web Design for a Music Group
The band received a website that brought everything together in one place — links, news, music, and shows — along with branded merch to support their launch.
Read the case study →
Audie
- Client
- Audie
- Scope
- Graphic & Web Design Project
The client received a modern, animated one-page site that captures their mission, engages visitors, and provides a strong foundation for audience growth and artist support.
Read the case study →The process
A personal experience. A smarter process.
Every project is guided by me, start to finish. You always know what’s happening, what’s next and why. Modern tools speed up the busywork, never the thinking.
Start with step one- 1
Let’s Talk
A relaxed conversation about where you are now and where you want to be.
- 2
Discovery
Your audience, your goals, your competitors and what already works.
- 3
Strategy
Positioning, sitemap and the path from a first visit to an inquiry.
- 4
Moodboard & Wireframe
We agree on the look and the structure before anything gets polished.
- 5
Design & Development
Your custom site, designed and built responsive, fast and easy to edit.
- 6
Review & Refine
Focused feedback rounds until every page feels right.
- 7
Launch & Grow
We go live, measure what happens and keep improving.
About
One designer. Many disciplines. One goal: making your brand shine.
I’m Rod Pancine, a Brazilian-Canadian creative in Maple Ridge, BC. I’ve been building for the web since 2010, across branding, websites, UX and creative strategy, for clinics, studios, makers, artists and local businesses.
When you work with me, you work with me. No account managers and no handoffs. The person you talk to on the first call is the person designing and building your site, which means fewer layers, clearer decisions and a result that sounds like you.
- 2010building for the web since
- 22projects in the portfolio
- 1person, start to finish
Let’s talk
Let’s make your website work harder.
Whether you’re building something new or ready to transform what you already have, I’d love to hear about it.
I reply personally, usually within two business days.
Kind words
5.09 Google reviews ↗What clients say.
“Rod took the time to understand what our vision was and what we wanted to accomplish with our new website. He answered all our questions and brought our vision to life! In just a few weeks we have noticed an improvement in the leads we are generating from our new site!”
“As a non-tech person, easily overwhelmed by all the decisions that needed to be made… Rod was patient, helpful and came up with really creative ideas for me. He really took the time to understand my business, and what was important to me, which made a huge difference.”
“Rod understood our needs and brought forward great ideas! He delivered a great product on a budget… To top it all off, Rod created a step by step tutorial of how to use Word Press for the Beyond Beige staff.”
What is Launch Maple Ridge?
A community-powered initiative by I LOVE IT to spotlight local entrepreneurs and help a selected project strengthen its brand and digital presence. Applications and voting aren’t open yet; full details will be shared before they begin.
What can you help me with?
Branding, websites, funnels, content and product or UX work. Most launches combine a few of these, and we plan the mix together in the first session.
I don’t have a brand or a website yet. Is that okay?
Yes. Starting from zero is common. We begin with your idea and your audience, then build what you need, in the right order.
Do you only work with businesses in Maple Ridge?
Launch Maple Ridge is local by design, but I also work with clients across BC, Canada and abroad on branding, web and product projects.
Can you speak at our event or run a workshop?
Yes. Get in touch with your audience, date and topic and I’ll suggest a format.