SEO stands for search engine optimization. In plain English, it means helping your website show up when people search on Google for what you offer.
What SEO is mostly about
- Relevance. Clearly describing what you do, where, and for whom, using the words your customers actually use.
- Quality. Helpful, original content that answers real questions.
- Experience. A website that is fast, works on phones and is easy to use.
- Trust. Reviews, mentions and links from other reputable websites.
A healthy expectation
SEO is a long game. Results usually build over months, not days. Be cautious of anyone who promises the “number one spot on Google”.