A brand guide (or style guide) is a short document that explains how to use your brand: your logo versions, colours, fonts, photo style and tone of voice.
Why it’s useful
- Everything looks consistent, whether it’s your website, a flyer or a social post.
- It saves time. You, your team or anyone you hire can follow it.
- Consistency builds recognition and trust.
Even a one-page guide with your logo, colour codes and fonts is a great start.