A logo is a symbol that identifies your business. A brand is much bigger: it’s the overall impression people have of you.
Your brand includes
- Your name, logo, colours and fonts.
- The way you write and speak.
- Your photos and overall style.
- How customers feel after dealing with you.
Think of the logo as your signature, and your brand as your reputation and personality. A great logo helps, but consistency across everything you do is what builds a memorable brand.