You don’t need everything figured out, but a little preparation goes a long way.
A simple checklist
- Your goal. What should a visitor do? Call, book, buy, or sign up?
- Your audience. Who are you trying to reach, and what do they usually ask you?
- Your logo and colours, if you have them.
- Photos. Real photos of you, your team, your space or your products always beat stock images.
- A few websites you like, and what you like about them.
- Your domain and any existing logins, if you already have a website or email.
Don’t have all of this?
That’s normal. Start with your goal and your audience. The rest can be shaped along the way.