When you get a logo designed, ask for a few versions and file types. Here’s what they’re for.
- SVG or PDF/EPS: “vector” files that can be resized to any size without getting blurry. Great for printing and signage.
- PNG with a transparent background: perfect for websites, documents and presentations.
- JPG: fine for photos and social posts, but it can’t have a transparent background.
Useful versions
- Full colour, all black and all white.
- A horizontal version and a compact or icon version, like for a social profile picture.
Keep the original files somewhere safe, like a shared cloud folder.