A slow website frustrates visitors and can hurt how you show up on Google. The good news: the causes are usually familiar.
Common causes
- Large images. Photos straight from a camera or phone are often much bigger than they need to be.
- Too many add-ons. Every plugin or extra feature adds weight.
- Basic or overloaded hosting.
- Outdated software.
What usually helps
- Resizing and compressing images before uploading them.
- Removing features you don’t use.
- Using caching, which saves ready-made copies of pages so they load faster.
- Choosing reliable hosting.
You can test any page for free with Google’s PageSpeed Insights.