Objective
Position Erin Johnstone as a trusted authority in hypnosis, both locally and globally, by building a strong and credible online presence from the ground up.
Role
Project Manager, UX Lead & Branding
Process
I coordinated the discovery and strategy phase, ensuring alignment between branding, digital marketing, and design. Together with the team, we created a cohesive brand identity, designed a professional website, launched targeted email campaigns, and implemented a tailored SEO strategy. In-depth user research informed the visual and messaging direction, capturing Erin’s expertise and positioning Healing Soul as a market leader.
Outcome
The client went from zero to fully booked in a matter of months. The website gained steady organic growth and visibility, attracting clients well beyond the local community and establishing Healing Soul Hypnosis as a recognized authority in the field.
